I get to thinking about the 'EA Spouse' blog post where the story of a wife to a software engineer upended the entire gaming industry. Had that post not been written in the form of a story, and an engaging one at that, it would probably never have had that result. I worked for EA then, and remember vividly the HR reps that went around the office, nervously asking everyone if they were OK. A powerful story did that.
I get to thinking about the 'EA Spouse' blog post where the story of a wife to a software engineer upended the entire gaming industry. Had that post not been written in the form of a story, and an engaging one at that, it would probably never have had that result. I worked for EA then, and remember vividly the HR reps that went around the office, nervously asking everyone if they were OK. A powerful story did that.